About

Take the LEAD with limited // edition // artist // designed // watches.

LEAD watches don’t just tell the time. They tell everyone all about you. As a company we’re the poster boy for pop culture and our watches are conductors of the contemporary – by way of incorporating art, fashion and the youth culture of today.

Incorporating the world around you into our exclusive wristwatches is what we do. Hey if a LEAD watch was not on your wrist it would probably be painted on a wall or hanging in a gallery.

As the founders themselves wouldn’t want to pay for an overpriced timepiece we don’t see why you should either – because each LEAD watch no matter how unique is priced to be as affordable as it is accessible.

LEAD collaborates with exclusive street artists to get our message out there to the masses.  Our own contemporary influences are the same as yours so you’re guaranteed to find a LEAD watch to suit everyone. With designs as individual as you are you’ll stop traffic, turn heads and maybe even stop time itself when you’re seen in a LEAD watch.

LEAD is headquartered in London so you know you’ll get quick delivery, priority service and your LEAD watch will be with in no time at all.

So if you didn’t know, we’re unique in the UK. When you buy LEAD you’re showcasing your dedication to urban artists, the street art around the world and the things you love from everyday life.

LEAD Don’t Follow.